Meet the ED Awards 25 Jury: Frederik Storm (Denmark)

With a strong foundation in visual design, Frederik Storm has built a career specializing in UI and UX design for news media. His work spans both content creation and platform design, shaping how digital audiences engage with news.

Currently, Frederik leads a team at DR, Denmark’s national broadcaster, where he oversees daily news production and larger strategic projects, ensuring a seamless digital news experience.

Beyond his work in media design, Frederik is also an educator, lecturer, mentor, and consultant, sharing his expertise with the next generation of designers. His passion for storytelling extends into the world of comics—he is a member of Rackham (Improving Comics Culture Since 2000) and co-produces a bi-weekly podcast exploring the comics industry.

With his extensive experience in digital design and media innovation, Frederik brings valuable insights to the European Design Awards 2025 jury, helping to recognize outstanding work in digital applications.

Q: What makes the European Design Awards special to you?
A: European Design Award (EDA) is the opportunity to experience a lot of great work at once. In everyday life, we encounter graphic design more or less randomly, but this is a concentration of eye-catching visuals, good ideas, creative curiosity, hard work, and strong craftsmanship. Being part of EDA opens up a dialogue with peers and provides inspiration, new perspectives, and as a member of the jury, it’s an honor to take the pulse of Design Europe. I’m excited!

Q: What excites you most about European design today?
A: There is a constant exchange of ideas, you can see trends moving across countries, an idea might appear somewhere and then get reinterpreted elsewhere. There are similarities, but also differences; the regional peculiarities bubble beneath the surface, and sometimes they grow strong. It’s like a laboratory where things develop—you can see a Dutch tradition reinterpreted by a Spaniard, you can see the past in the present pointing toward the future. I can’t wait to see what is coming next …

Q: Is there a particular trend or approach in design that you think represents the future of creativity in Europe?
A: I see a trend where professional boundaries are opening up; who is a designer and who is a developer is no longer clearly defined. Form is technology, and vice versa. This creates new possibilities, but the big question is: What can we as humans do that computers can’t? Are we controlling the technology, or is it controlling us? We must learn to use these opportunities in a lively and human way.

Q: What advice would you give to designers aspiring to stand out in a competition like the European Design Awards?
A: The most important thing is to be able to move others, to speak meaningfully to others and reach beyond form. We are at a strong level of craftsmanship, so the standard is high, and if you want to stand out, it takes something special—you must be bold and seek the original. Go beyond trends and have a strong intention. In Denmark, we call it ‘having something on your heart (mind).’ Go out and make the world a better place, pixel by pixel!