Meet the ED Awards 25 Jury: Johanna Lewengard (Sweden)

Johanna Lewengard is a distinguished creative director, educator, and researcher whose career reflects a deep commitment to advancing the field of design. Based in Stockholm, Johanna’s work bridges craft-based expertise, strategic advisory roles, business transformation, and leadership. Her professional journey is marked by a dedication to exploring design as an ever-evolving discipline.
A trailblazer in Swedish design education, Johanna made history as the first female Professor of Graphic Design at Konstfack University of Arts, Crafts & Design. During her tenure, she helped establish Sweden’s first artistic PhD positions in visual communication, opening new pathways for research and innovation in the field. Since 2017, she has also served as chairperson of Swedish Book Art, championing excellence in book design and production.
Johanna’s multifaceted career gives her a unique perspective on the diversity and richness of European design—an aspect she deeply values in her role as a jury member for the European Design Awards 2025.

Q: What makes the European Design Awards special to you?
A: The European Design Awards stand out to me for several reasons. For one thing, the jury’s composition reflects a broad spectrum of the design industry, bringing together seasoned practitioners, educators, researchers, publishers, and curators. This diversity ensures that design work is evaluated through a comprehensive and nuanced lens. Additionally, the award draws a remarkable variety of submissions from across Europe, highlighting the rich and multifaceted nature of European design. This vibrant array of traditions and approaches is a testament to the continent’s creative diversity — something I find deeply worth celebrating. 

Q: What excites you most about European design today?
A: I am particularly inspired by designers who take creative risks — those who remain dedicated to the art of communication while demonstrating the curiosity and courage to challenge conventions and drive innovation forward. I also hold great admiration for work that stands out through exceptional craftsmanship. It’s exciting to witness a growing presence of both adventurous and craft-driven design across Europe. 

Q: Is there a particular trend or approach in design that you think represents the future of creativity in Europe?
A: Designers consistently find ways to carve out new creative paths, even when the market is hesitant to embrace new ideas. This perseverance, combined with a designer’s ability to craft meaningful and compelling narratives, will continue to drive the evolution of design in Europe.

Q: What advice would you give to designers aspiring to stand out in a competition like the European Design Awards?
A: There is no singular formula for success, which is what makes design so exciting. My advice would be to stay true to your own voice and continue to create in a way that feels authentic to you. Innovation often lies in individuality.