Identity: A new book showcasing the legacy of Czech Graphic Design

A new book has arrived that sheds light on the rich history and global influence of Czech graphic design. It presents an in-depth look at how Czech designers have shaped the visual landscape, both domestically and internationally.
Over 324 beautifully designed pages, this monograph explores key themes in Czech design history, from the iconic Czechoslovak film posters to the renowned tradition of book and type design—all of which have made a lasting impact on the global design scene.

A deep dive into Czech Design Heritage
he book discusses the cases when graphic design served as a tool for cultural enrichment and when it transformed into propaganda. The volume also introduces the influential designers who have defined Czech visual culture, including historical figures such as Alfons Mucha, Vojtěch Preissig, and Ladislav Sutnar—all of whom left a profound mark on modern design.
But Identity is more than just a historical overview; it also brings together essays by design theorists, sociologists, and linguists, providing valuable cultural and political context. Notable contributors include Steven Heller and Jiří Přibáň, among others.
The book also highlights the current generation of Czech designers making waves on the international stage. Through interviews with leading designers and typographers, including Veronika Burian, Radim Peško, Aleš Najbrt, František Štorm, and Tomáš Brousil, readers gain insight into how Czech design continues to evolve and influence the world today.
Beyond its written content, Identity is a stunning visual resource. It features:
• Previously unpublished images
• Original sketches and mockups
• Photographs and documents from private and public collections

An essential read for designers and historians
Whether you’re a graphic designer, design historian, or simply someone fascinated by the intersection of art and culture, Identity: The Story of Czech Graphic Design is an essential addition to your library. It captures the evolution of Czech design over the past century while offering a global perspective on its relevance today.

You can order the book here.

Book Details
Title: Identity: The Story of Czech Graphic Design
Editor: Linda Kudrnovská
ISBN: 9788076375451
Pages: 324
Format: Hardcover, 230 x 310 mm